About LogoLlama
Every great brand starts with a mark
For years, I watched the same story play out. Talented founders with brilliant ideas, held back by one thing: they couldn't afford a proper logo. They'd either pay thousands for custom design work (money they didn't have), or settle for generic templates that screamed "I used a template."
2791
AI logos generated
27 seconds
To create your logo
100%
Unique AI designs
2791
AI logos generated
27 seconds
To create your logo
100%
Unique AI designs
The designer behind the Llama
The designer behind the Llama
Craig Barber here! London-based, Digital Product Designer who's spent the better part of two decades crafting interfaces, brands, and experiences for companies large and small. I've art-directed agencies, led in-house teams, and worked with everyone from scrappy startups to established enterprises.
And here's what I learned: great logo design follows principles. Balance, negative space, scalability, conceptual depth—these aren't mysterious forces. They're teachable rules that, when applied correctly, create marks that work.
So I asked myself: what if we could teach an AI those rules?
Craig Barber here! London-based, Digital Product Designer who's spent the better part of two decades crafting interfaces, brands, and experiences for companies large and small. I've art-directed agencies, led in-house teams, and worked with everyone from scrappy startups to established enterprises.
And here's what I learned: great logo design follows principles. Balance, negative space, scalability, conceptual depth—these aren't mysterious forces. They're teachable rules that, when applied correctly, create marks that work.
So I asked myself: what if we could teach an AI those rules?
"LogoLlama isn't about replacing designers. It's about democratizing access to quality design for people who need it most—the bootstrapped founders, the side-hustlers, the small business owners who care deeply about looking professional but can't justify a $5,000 brand identity package."
"LogoLlama isn't about replacing designers. It's about democratizing access to quality design for people who need it most—the bootstrapped founders, the side-hustlers, the small business owners who care deeply about looking professional but can't justify a $5,000 brand identity package."
The philosophy
The philosophy
I believe in the craft of design. I believe in human designers pushing boundaries and solving complex brand challenges. But I also believe that good design shouldn't be gatekept.
LogoLlama exists in the sweet spot: giving you designer-quality work for that crucial early stage, while freeing professional designers to focus on the complex, strategic work that really needs a human touch.
Think of it as your design partner for day one. When you're ready to scale, when you need a full brand system, when you're expanding into new markets—that's when you bring in a human designer to build on this foundation.
I believe in the craft of design. I believe in human designers pushing boundaries and solving complex brand challenges. But I also believe that good design shouldn't be gatekept.
LogoLlama exists in the sweet spot: giving you designer-quality work for that crucial early stage, while freeing professional designers to focus on the complex, strategic work that really needs a human touch.
Think of it as your design partner for day one. When you're ready to scale, when you need a full brand system, when you're expanding into new markets—that's when you bring in a human designer to build on this foundation.
